So Over It. How Kitsch Relates To You Hipsters.

So Over It. How Kitsch Relates To You Hipsters.

Chapter two entitled “Viewers Make Meaning” in Sturken and Cartwright’s “The Practices of Looking” mentioned Clement Greenberg concept of “Avant Garde and Kitsch” in 1933 which argues that kitsch is a “formulaic, offering cheap and inauthentic emotion to the uneducated masses.” However, this concept was revamped in the 1980s by post modern artists stating kitsch “defied the austere aesthetics and universalizing values of modern works of art and architecture.” Therefore, embracing lowbrow culture of kitsch and the “bad” aspects of everyday mass culture means rejecting the accepted norms of the elite. Reading through that definition, my thoughts jumped to the basic definition of a “hipster.” Although the term and lifestyle of a hipster is exceptionally overused and overrated, in the pure sense of the term, “hipster” means exactly that. It is a person who rejects all aspects of the “mainstream” or accepted norms of the culture and goes on a Thoreau kick of the road less traveled. It is a movement to stick it to the status quo and upper class to say you cannot define me and I will not let you.

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