There are some things that are common knowledge. There are 12 inches in a foot. While driving, the left lane is the faster lane. Netflix is the best invention. Similarly, ask anyone the most dramatic revolution to our everyday lives and the answer would be the advent and growth of the Internet. Brian Carroll brings to light the changes editors have had to adapt because of the technological revolution.
Carroll breaks it down stating although the immediacy and accessibility of the Internet may lead to an increase in mistakes, you have to double and triple check all the content you post to the Web. Carroll briefly describes a sort of universal checklist that should be consulted when editing and publishing online.
- Identify with the readers/purpose of the content
- Define document structure and links
- Define the style
- Copyedit II
- Write headlines
- Test usability
These aspects for publishing online are essential in order to create a focused web production. The nature of editing online means the author has to make choices in order to enhance the reader’s purpose. Looping back to online layouts seen earlier in his book, Carroll describes that short is better. Always. Interactive is better. Keeps the users entertained and that is a good thing. Personal is preferred. People hear enough jargon in school or at work, why would the seek it in their free time? And easy navigation is key. Never, and I mean never, make your user do work to figure out your site. That is your job, not theirs. Reading this whilst thinking our our upcoming online portfolio project, I cannot help but to think, what is the most effective way to accomplish all of this? Moreover, what aspect of online editing gets overlooked the most?