Jesse James Grant focuses on the user experience in the first two chapters of his book, The Elements of User Experience. Here he defines the user experience as the experience the product creates for the people who use it in the real world. It is about how the product works on the outside where a person comes into contact with it. Grant breaks user experience down into five takeaway points:
- Product Design to User Experience Design: most users look at product design (ascetics of a product) and the functionality of a product. However, user experience revolves around the question of context. It makes sure the ascetics and functions of the product work together to completely satisfy the customer.
- Designing for Experience: While designing a product, one must keep in mind user experience. The more complex a product is, the higher the standards a product must meet for user experience.
- User experience for the web: user experience on the web can be argued is more important on the website than a specific physical product. For the most part, websites are self-service products that must keep pace with other competitors while being an effective, informative site. A site needs to be user friendly and provide all the desired information for the customer to achieve the highest level of user experience.
- Good user experience is good business: the concepts of websites to provide web is not groundbreaking, therefore, you must provide the highest level of user experience to gain good business and increase your ROI.
- Minding your users: the practice of creating engaging, efficient user experiences is called user centered design. This entails taking the user into account for every step of the way as the product is developed.
Simply put, user experience should have an emphasis on a business because the customers place an emphasis on it. Grant continues his telling on user experience by walking us through the five planes of user experience.
- The Surface Plane: the surface plane of a website is the images and text.
- The Skeleton Plane: the placement of all buttons, controls, photos, and blocks of text. It is designed to optimize the arrangement of these elements for maximum efficiency.
- The Structure Plane: defines how the user got to that page and where they could go once they are finished there.
- The Scope Plane: the features and functions of the site are constitutes of scope of the site.
- The Strategy Plane: the scope is fundamentally determined by the strategy of the site.
Through these five planes, the conceptual framework for user experience problems are answered and the tools we use to solve them are presented.